Google 反网络垃圾小组的领导人Matt Cutts,最近在他们的最新发言中指出:Google将会在接下来的数周当中,对那些过量SEO的网站惩罚。
并且,Google调整了他们的算法:那些含有大量关键字的网页,做了大量交换链接的网页,凡是影响内容相关度的,都会受到惩罚。
What about the people optimizing really hard and doing a lot of SEO. We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
如果不看SEO,只是看出海,币安的出海是比较成功的。这与CZ早期在美国读书有很大的关系。这使得他的思维会更加开阔,特别是在涉及到企业发展初期的重要步骤。
Coinbase 交易所SEO做的最好的地方,在于内容,网站的流量路径,反链的获取,都符合SEO的规则。在Coinbase网站上,他把提供用户有价值的内容放在第一位,而不是想要把流量往App下载,或者刻意把流量导入给产品。
谷歌2020年12月的最后一次更新,可谓有声有色。谷歌第一次非常详细列出了所有会被惩罚的SEO,打击力度之大意味着:人为发布反链的时代将会彻底结束。
Discuz用户使用外部的网络图片,这个功能对SEO来说是不友好的。使用其他网站的图片地址,也很容易导致伪装图片的漏洞程序被本站执行。Discuz的漏洞非常多,挂马很常见。最新的版本仍然有不少漏洞。